Search Engine Optimization of a Website for Top 10 Results
Search engine optimization (SEO) of a website implies on-site and off-site optimization. On-site SEO begins with your site's architecture and navigation design. It then goes on to include your site's Page Title tags, META tags, formatting tags, hyperlinks, and above all - copy. Taken together, all these elements contribute to a successful SEO of a site.
Off-site search engine optimization means pretty much one thing - building back links. The larger the number of back links pointing at your website, the better it is for your SEO. If some of those links come from reputable websites, i.e. those with Page Rank 4+, your SEO will be noticeably higher. If those websites are in your area of expertise and/or in your geographical location, you will derive the most benefit. One back link from a reputable website with PR5 in your field of expertise and your geographical location worth more than 100 simple links. Such links are called "quality" links and they are not easy to obtain. Hence, most website owners decide to pursue a "mix" of link building techniques: get as many quality links as possible but build as many simple links as possible as well - "href" is an "href" after all!
Search engine optimization, and website ranking in general, is by definition a point-based system. Some areas are more important than others, which allows you to prioritize. You can afford to lose points in one area and make up for it in another. For example, creating quality content for your website as well as building quality back links from related websites could be the only two things you would decide do for your SEO. And it will bring you good results - eventually. But if you need to get in the top 10 search results as quickly as possible and preferrably within a few weeks, you need to implement a full range of SEO techniques. And this is where my services will be most useful to you.
In a nutshell, my search engine optimization (SEO) of a website covers the following:
- SEO audit of your current site (if any)
- Keyword research & competitive scan
- Selection of a content management system (CMS) to enable quick yet powerful SEO
- SEO components and plugins for various CMSs
- Your website navigation and URIs
- Internal linking structure
- Page Title tag
- META tags: description and keywords
- H1 & H2 tags
- Bulleted lists
- Image alt tags
- Copy: optimization of existing copy and creation of new content
- Back links: directories, forums and blogs
- Online PR and Social Media Marketing
In my approach to SEO, I focus on the most effective techniques that require as little intervention and redesign as possible. But in some cases, whewn your website is outdated and implementing SEO into it will require more time than creating a new site, I may advise you to go for a new website that would have proper SEO implemented from the grounds up.
Please note that I do not offer monthly subscriptions. I tried that in the past and found out that it involves too much project management and paper work. I do accept credit cards, however.
