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Long-term Search Engine Optimization

It is nice to see that some people care about your online experience. Just take a look at this awesome collection of 42 funny and creative print ads. Some people take time to gather all this stuff!

My favourites on this list are #6, #12, and #36. That dog that got caught watching dogie porn..looking very guilty is funny. But the winner in my view is #12 - Samantha Cracked Heel Lotion: Sexy Heels! It is subtle and yet conveys the subject matter very well, I like that.

This is one of the best way to create link bait pages for top SEO. Link bait pages provide unique, high quality, often unsual content, that makes people want to read it and link back to it. If the content is useful, people would also bookmark it, giving you free SMM marketing value.

Invest several hours in creating such a link bait page in your field of expertise and watch your SEO go up a notch higher and higher every month (i.e. number of back links increasing). Just make sure this page is long and contains lots of content and that this content is valuable to users, not just you.

PPC Campaign Management: Save Your Money

Paid-per-click - or PPC - programs are extremely important for your overall online marketing efforts. PPC campaigns can drive quality traffic to your website within hours after the setup. To Google, AdWords generates over $9B revenue each year. This is more than double of the GDP of Sierra Leone.

Google AdWords

The first step towards becoming an ace in Google AdWords is to read what Google has to say. Then you can also read my PPC tips. But above all, you need to remember one thing: Google wants you to spend as much money as possible whereas you want to do the opposite.

Minimizing Your AdWords Spending

Getting High Keyword Relevance

Perhaps the first most important thing you need to do to minimize your AdWords spending is to ensure  high "relevance" of your keywords across all elements of your AdWords campaign:

• repetition of exactly the same keywords in all 4 lines and the URL of your ad
• repetition of the same keywords in your landing page's Page Title, H1, METAs, and copy
• inclusion of these keywords in your campaign's keyword list

For example, if I were to run an AdWords campaign for "web design Ottawa", I would need to have the following to ensure high relevance:

Web Design Ottawa
Professional web design in Ottawa,
flexible web design packages for all
http://www.annatulchinsky.com/web-design-ottawa.html

Then, on the landing page for your ad, you would also need to repeat "Web design Ottawa" like a parrot everywhere. This is how robots (i.e. search engines) interpret "relevance".

Paying Google

There is no way out, the more you spend, the better it is for your ad (and for Google). Ensuring high "keyword relevance" will help you get the most for your buck.

Don't Be Your Own Enemy

Google AdWords are setup per advertiser, not per campaign. So, your keywords would "compete" with one another if you include the same keywords in different ad groups and different campaigns. Ensure that each campaign and each ad group has their own unique keywords.

Run Your Ads where and When Your Customers Can See Them

In Campaign settings, define the time of day for your ads to run. Don't forget, people usually sleep at night. And also remember, people in Toronto don't need to see your ad for Ottawa. So define your language preferences, time of day preferences, and geographical preferences.

question google's intentions

If you want to save money, take my advice and disable "Content Network" and "Search Partners". Leave "Google search" only. This is especially important if you are new to AdWords. With time, depending on the scale and type of your business, you might decide to add those two options, but at first you don't need them, they will swallow your budget without any noticeable returns.

Impressions Can Bankrupt You

Google really wants us all to pay not just per click, but per impressions. Right! Your ad would quickly show somewhere at the bottom of the second page without anyone even noticing it but you will still pay for it, because it was "displayed". This is what an impression is. Unless you run some huge high-budget awareness campaign, do not pay per impressions. Stick with pay-per-click options.

Invest in SEO

If you want to stop spending money on AdWords, you need to invest in search engine optimization. The initial investment maybe higher, but it will pay off with dividents in the months, if not years, to come. Contrary to what many SEOs would want you to believe, once your positioning has been achieved, it does not take much work to maintain it.

Keyword Research for Effective Search Engine Optimization

Not all search engine optimization implementations are equal. Some are more equal than others. For example, if you SEO your website for a number of keywords that are not very popular with users, you might be on the 1st page on Google for those keywords, maybe even become the number one link, but your website traffic will be low. What would be the point in all this SEO?

Show Me the Money

Search Engine Optimization should always be performed having the ultimate goal in mind - revenue in $$$. You don't need SEO your website for keywords your customers would not use or use very seldom. You need to SEO your website for leywords that would be popular among the majority of your customer base.

Keyword Popularity: SEO Keyword Research Tools

It is not difficult to find which keywords are more popular and which ones are less popular. Use any one of the following SEO keyword research tools, but I personally recommend Wordtracker:

• Wordtracker Free Keyword Research Tool
• Google Keyword Tool
• Google Trends
• Keyword Discovery

Here is an example of the Wordtracker's paid tool report for "search engine optimization", "web design", and "website design". Note the "count" values, those values represent the number of times someone actually queried those keywords in search engines in the past few months. The higher the count value the more profitable the keyword. 

Keyword Competitiveness: Search Engine Result Pages or SERPs

Once you've determined 10-15 most popular keywords in your field, you need to check how competitive those keywords are. Query those keywords one by one on Google and note the number of search results returned in response to each query. Those are Search Engine Result Pages or SERPs, they indicate - roughly - how much competition your keywords have.

Ideally, you'd want to focus on those keywords that have the highest popularity value while generating the lowest SERP value.